Two Brain Marketing Episode 8: Jenn Markwardt
Today we are joined by Jenn Markwardt from CrossFit Sandpoint, in Sandpoint Idaho. Jenn started the incubator with over 100 clients already, but she and husband Kenny weren't making enough money. They were doing all the work, and Jenn was working outside the business.
Today, Jenn and Kenny both work at CrossFit Sandpoint full time. They've expanded, bought out two partners, and have dialed their systems enough to open a second location. Here's how they did it, how they get new leads, and their sales process for new clients.
Don’t Forget about the 2019 Two Brain Summit, June 8-9 in Chicago! This year we have some amazing topics and guests for both yourself and your coaches. Click here to register and sign up now!
Contact:
http://www.crossfitsandpoint.com/
https://www.facebook.com/jenn.markwardt
Timeline:
2:20 – Introduction to Jenn Markwardt
6:23 – Working a fulltime job while starting a gym
10:07 – What was the impetus for looking into Two Brain and starting the Incubator
12:02 – What to do when you want more out of your business?
15:07 – What is it that CrossFit Sandpoint Sells and how do you sell a new client
18:15 – The sales process and sales funnels at CrossFit Sandpoint
24:52 – The key to success in owning a gym: playing the long game
Greg: 00:02 Welcome everyone to Two-Brain radio. It is our mission at Two-Brain to provide 1 million entrepreneurs the freedom to live the life that they choose. Join us every week as we discover the very best practices to achieve perfect day and move you closer to wealth.
Announcer: 00:26 Everybody hates their insurance company until they need their insurance company. My insurance recommendation is Vaughn Vernon of affiliate guard. Before I get into this story, I want to make it clear here that I don't get any kickback for recommending Vaughn, but I've done it so many times. Whenever anybody online asks the question about insurance companies, I always say affiliate guard. Here's why. Years ago when we affiliated with crossfit, my insurance company dumped me citing, quote unquote tractor pulls that we were going to be doing, whatever the hell that is. I've never pulled a tractor in my life. Um, I've driven lots of tractors and I can tell you, I don't think I could pull one if I wanted it to. But that's besides the point. At that time, the person who swooped in and saved crossfit gyms in Canada was Joanne Legal. And if you're in Canada, I recommend talking to her period.
Announcer: 01:16 You don't have to talk to her first. You d