The ability to tell compelling stories can make or break a leader. When a leader is skilled in storytelling, it is easier to express your message to your team and to your clients, and build credibility for yourself, your ideas and your organization. But, how do you tell a compelling story? Is there a fail-safe formula or a structure that we all can follow?
We continue our interview series with Paul Smith, one of the world’s leading experts on organizational storytelling. In this episode, Paul teaches us how we can organize our thoughts and ideas and create a story structure that can refine our leadership message into an effective story. Listen now and learn how you can inspire and motivate your team and convert clients with your storytelling and lead your business to success.
Key Points From This Episode:
Tweetables:
“Give your audience a reason to listen to you.”
“Spend time cultivating your story so that they're ready to go when you need them.”
“The worst time to tell a story is when you don't have a good story to tell.”
Links Mentioned in Today’s Episode:
Lead With A Story by Paul Smith
Sell With A Story by Paul Smith
After interviewing thousands of entrepreneurs, one truth is clear: business success means little if it costs your marriage, family, or faith.
I'm now hosting the Courageous Men podcast for men who want to lead well at home and at work.
I'm looking for five men to walk closely with who want to lead well at home and work.
Email me at whitney@whitneysewell.com and tell me why you should be one of the five.
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