Towards the end of 2020, a piece of research was published by Zoomph and Recipric highlighting the growing interest in plant-based diets from sports fans, and suggesting how professional teams could capitalise on this growing trend.
When it comes to the plant-based diet and its impact on athlete performance, perhaps nothing has been quite so impactful as The Game Changers – a revealing Netflix documentary showcasing the connection between enhanced physical performance and the eradication of animal-based products.
It appears that the growing plant-based revolution is an area of untapped potential for the sports industry in a couple of instances, not to mention its positive impact on the environment.
In this week’s podcast, we talk with James Wilks, who was behind the documentary, and Roger McClendon, executive director of the Green Sports Alliance.
The Green Sports Alliance and Wilks’ Game Changers Institute – a recently-established vehicle to generate research about and promote plant-based living – have partnered up, and Wilks and McClendon explain.
