In this episode, Steph Waite from Johnny Velo Bikes in Columbus, OH is back to talk with Heather Mason, former pro-racer and bike shop owner, and current coordinator of Bianchi USA’s women’s ambassador program, this time about how to engage customers in a contactless world. Every customer is important but especially those new customers who may be experiencing an independent bicycle dealer for the first time right now, at a time when we're all working hard. Retailers are struggling to put your best foot forward, you have short inventory and long wait times, and the customer experience is not what you're used to providing. Steph and Heather are here to give you actionable tips on how to improve your customer experience and leave these new customers with a great impression.