We are taught not to compare ourselves to others, but in this episode, I explain that YES, you need to compare your business to your competition - but only periodically.
You must know what your competitors are offering. Why? So you can position yourself better. So you can step up your game. So you can offer the best product or service that only YOU can offer. People will want what you have, you just need to set yourself apart!
There are 4 main reasons you need to COMPARE your business - read more here:
http://bit.ly/CompareBiz
Here's the link for the basic spreadsheet I mentioned: http://bit.ly/2O6PPJ7
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