Providing insight and a voice for Fortune 500 companies that have a presence in New Mexico, The Garrity Group uses the data to demonstrate how New Mexico is not a “one size fits all” state.
For example, how residents in Northwest New Mexico view the oil and gas industry varies differently than those in the North Central part of the state. We use the information with our “instate” clients as a basis for understanding the best way to approach unique communities throughout the Land of Enchantment.
In the rapidly changing news industry, we use the information to shape our earned media plan. For example, if you want to use digital media to inform those who are favorable towards media, you will want to focus first on social media and then on bloggers. If you are trying to decide whether print or radio is the best option to reach Farm & Ranch Industry advocates, the research skews toward newspaper. And if you are trying to chart ways to reach millennials, you will want to focus on “niche” digital campaigns.
More information and analysis of this information is available online at www.garrityperceptionsurvey.com.
