It has been said, more than once, that small business is the backbone of New Mexico’s private sector. The 2016 Garrity Perception Survey of New Mexico residents, commissioned by The Garrity Group and conducted by Research and Polling, recently measured perceptions of New Mexico residents about favorability od small business. The survey results have a 95 percent level of confidence.New Mexico residents are very favorable toward small business with a 77% favorability in 2016. The industry is consistently one of the most favorable in New Mexico. Residents living in eastern, Northwest and the Greater Albuquerque area are more supportive of small business than those in other parts of the state.Going behind the numbers, we took the About Perception Podcast to Roswell, New Mexico to speak to a small business owner, Anne Baker owner of the Stellar Coffee Company. To get her thoughts on the successes and challenges of running a small business.
