Description

This is a presentation providing insight to the full 2025 Garrity Perception Survey (GPS) The survey addresses New Mexico resident’s trust of 15 people/professions, favorability of 17 industries/institutions, access of news and information, role of government and corporations to do the right thing, level of stress being experienced by residents, and the role of personal faith. 

The presentation is provided by Tom Garrity who was the keynote speaker to the Albuquerque Economic Forum on June 25, 2025

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Good morning, and thank you very much, Meg. Thank you also to Emily and the Economic Forum team for providing this opportunity today to share a few insights from our perception survey. I'd also like to recognize some of our guests today, which include Peter Saint-Cyr, as well as Tripp Jennings, both journalists, as well the Gertie Group team of Michaela, Michelle, Amanda, and Taeya. So thank you all for being here today. When we started the firm in 1997, our main goal was to help small businesses to be heard and large organizations to be understood. And as a part of that, we wanted to make sure that we kind of put our money where our mouth is. And so we wanted be able to back that up. So we actually wanted to find a way. First we wanted find the industries where we wanted it to be in. And then we also wanted to really, you know, kind of find out how people access news and information. And so we thought that that information would really help us to compliment our four-step process of research, planning, execution, and evaluation because we all know that everybody is interested in results, but not everybody wants to pay for research. So we thought we would go ahead and take that first step of really identifying what that research looks like. And so, you know, the Garrity Perception Survey was born in 2011, and during that time we've had a chance to put together different surveys starting in 2011. It used to be rather consistent each year, and then we went ahead and made it every other year. You'll hear me refer to the 2020 Perception survey. And just kind of let, you know, kind of set the table on the 2020 survey because that's really kind of the benchmark. Post-COVID, is that survey was actually done in January of 2020. So when I reference those particular numbers, those numbers are, you know, all before the world changed as we knew it, not just here in New Mexico, but around the world. The 2025 Perception Survey was conducted February 3rd through 16th, included a statewide sample of 415 residents reflecting the United States Census. It has a 95% level of confidence, meaning that if you ask 95 New Mexicans, or 100 New Mexicans...