“Do it on purpose.” - Marcos Rivera
EPISODE OVERVIEW:
From a boy in the Bronx, to growing up in San Diego, today’s guest not only shares with us his journey of discovering his passion, but the intentional perseverance it takes to do “it” on purpose and achieve our goals. Watch or listen now to this great episode and discover what it means to have a Ladder Mindset, the importance of pricing our products and services on purpose, and how to take regular “gut-checks” in our lives. Listen now to experience what our guest learned the hard way, and apply it to your own life for accelerated success. Ladies & Gentlemen, welcome to the Marcos Rivera story!
GUEST BIO:
Marcos Rivera is the founder and CEO of Pricing I/O, a pricing boutique helping SaaS leaders around the world capture value by refining their monetization models. After his years at Vista Equity Partners as a pricing and product management executive, Marcos decided to start his own company zeroing in on monetizing value and unlocking growth. SaaS companies spend an average of 6 hours per year discussing pricing strategy and Marcos aims to evolve that culture by shifting pricing from guesswork to framework.
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THE NOT-SO-FINE-PRINT DISCLAIMER:
While we are very thankful for all of our guests, please understand that we do not necessarily share or endorse the same beliefs, worldviews, or positions that they may hold. We respectfully agree to disagree in some areas, and thank God for the blessing and privilege of free will.
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