Episode #152 of The Athletes Podcast features Intuitive business leader Mark Koesterer. Currently building The Players NIL into the premiere education platform for Name Image and Likeness education. Maximizing their personal brand through foundational educational components.
Most recently Mark enjoyed 14 years as President and CEO of Sports Studio. His specialty is bridging the gap between sports and entertainment. Ensuring authentic sports content was their mission. Sports Studio is an officially licensed apparel supplier of the NFL, MLB, NBA, USSF, and MLS for entertainment projects.
The Athletes Podcast is here to educate, entertain and inspire the next generation of athletes by sitting down and having open and candid conversations with the athletic world's top performers. We dive into the highlights and lowlights of being in the spotlight as an athlete and learn what it takes to make it to the next level.
Episode Breakdown:
00:00 - 06:45 Intro & The Background of Mark Koesterer
06:45 - 09:00 Why He Started The Players NIL
09:00 - 15:00 How to Build your Brand as a Student Athlete
15:00 - 20:30 The 5 Pillars of Success
20:30 - 22:00 Building a Legacy
22:00 - 27:30 Educate Yourself on the Industry
25:30 - 28:40 [Ad with SFH]
28:40 - 34:30 Lessons Learned from Sports for Business
34:30 - 39:00 The Red Dot Theory
39:00 - 40:38 Advice for the Next Generation of Athletes & Outro
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