eCommerce expert Chase Clymer shares his playbook: The Brand Scaling Framework which has helped his agency's brands grow from $1 million to $10 million in revenue. If you haven't seen Chase before on his podcast Honest eCommerce or as a speaker on a Shopify Town Hall, he's a gigabrain that's definitely worth a follow.
Stephen and Chase walk through a bunch of real-life scenarios to illustrate new tactics and the shortlist of items of what brands must hyper-focus on. A can't miss episode that you'll definitely walk away from with new knowledge.
What are you waiting for? Tune in now!
Highlights:
[06:09]How to Determine Product-Market Fit in Your Industry
[09:21]The 3 KPIs a Business Should Worry About
[11:20]Conversion Rate: What It Means for Your Business
[17:07]Ideal Customers versus Mass Market
[18:37]How to handle business navigation
[20:12]How to get higher average order
[24:33]Ways to increase your website traffic
[29:48]How to stay on track with the framework?
Links:
Website:Honest Ecommerce
LinkedIn:Chase Clymer
Twitter:Chase Clymer
Youtube:Honest Ecommerce
Others:
The Black Keys (Band)
