Rupert Murdoch is now getting in on the sports betting game in the United States. His FOX Network launched a phone app called FOX Bet, in conjunction with the people from The Stars Group, which enables customers to place wagers in a sportsbook setting.
This is primarily designed for engagement with fans, using its well-known brand as a draw, and recreational bettors will be targeted. FOX has enlisted some of its on-air personalities to get involved, including Colin Cowherd, and there will be simple how-to videos explaining the various bets.
