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Learn how you can improve yourself and your relationship with the media and your customers with our guest, Peter Shankman, who is an entrepreneur, author, keynote speaker, and Pelton enthusiast.
Five things you’ll learn from this episode:
- Why companies should use neurodiverse marketing
- Common mistakes marketing and PR professionals make when approaching the media
- How to build relationships with the media
- Learning how your brain works to keep you motivated and productive
- How to engage customers
Quotables
- “The key really is understanding both your audience from a hiring perspective as well as from a selling perspective.” — @petershankman
- “Any story you do has to be making the reporter’s life easier.” — @petershankman
- “Understand that 99% of what you believe to be news may very well be news to you but not to anyone else.” — @petershankman
- “Reach out to me with good quality content, and I'll be a lot happier. And chances are, I’ll buy from you when I do have something to buy.” — @petershankman
- “Your audience will tell you exactly how they like to get their information if you let them.” — @petershankman
- “I think that my greatest fear is missing out on an opportunity because I was afraid to take the risk.” — @petershankman
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About Peter Shankman
The New York Times has called Peter Shankman “a rockstar who knows everything about social media and then some.” He is a five-time best selling author, entrepreneur, and corporate in-person and digital keynote speaker, focusing on customer service and the new and emerging customer and neurotypical economy. With three startup launches and exits under his belt, Peter is recognized worldwide for radically new ways of thinking about the customer experience, social media, PR, marketing, advertising, ADHD (Attention Deficit Hyperactivity Disorder), and the new Neurodiverse Economy.
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- On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
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