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Shanita Akintonde and Jason Mudd discuss building anticipation and brand loyalty for your company.
Guest
Our episode guest is Shanita Akintonde, CEO at ShanitaSpeaks. Shanita Akintonde is an international speaker, author, and educator. She’s also a former PRSA Diversity and Inclusion Committee National Chair.
Five things you’ll learn from this episode:
- How to sell the anticipation of your brand and company
- PR best practices that infuse branding strategies
- Big brand concepts to borrow as a PR pro
- How to borrow those big brand concepts for your own company
- Time-tested traditional and nontraditional ways to ensure PR success
Quotables
- “Being true to themselves as a brand and also being true to their consumers creates a perfect creme brulee because it allows for the authenticity of the brand to shine on the consumers in a way that lets them be their best selves.” — @_ShanitaSpeaks
- “Don't be afraid of a multimedia approach to getting the word out.” — @_ShanitaSpeaks
- “It's not about what people are thinking about us in our brands, it's how we make them feel.” — @_ShanitaSpeaks
- “The written word is so powerful; it's even more powerful in some cases than the spoken word because I can go back and revisit it and look at it and hold it close.” — @_ShanitaSpeaks
- “Being notable and quotable is about changing the world.” — @_ShanitaSpeaks
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Guest’s contact info and resources:
Additional Resources:
Additional Axia Resources:
Episode recorded: August 18, 2022
Support the show
- On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
- On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.
