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Jason Mudd discusses best practices for procurement in public relations with Leah Power.
Guest:
Our episode guest is Leah Power. Leah has been working with agency leaders and their executive teams for over 25 years – first agency-side at media and creative agencies in Canada and the U.S., and now at the Institute of Canadian Agencies, the not-for-profit trade association agencies across Canada.
Five things you’ll learn from this episode:
- The reason brands and clients hire an agency
- The difficulties that come with having an in-house agency
- When to involve procurement when hiring an agency
- When to not involve procurement when hiring an agency
- Non-negotiables you should have when going to procurement during the agency hiring process
Quotables
- “The client needs an expert, and that’s why they go to any agency.” — @power_lp
- “It’s really hard to recruit, develop, and retain that expert in an in-house environment.” — @JasonMudd9
- “Know when to make it and know when to buy it.” — @power_lp
- “It’s important for clients to connect with their procurement department to understand what their role is, to understand what they bring to the table. They’re there to mitigate risks. It’s a really important role.” — @power_lp
- “Procurement works for the department that is seeking out the relationship as opposed to that department having to work under and for procurement.” — @JasonMudd9
- “I like to talk about the relationship between the client, procurement professional, and the agency as a three-legged stool. And you know what happens when you don’t involve one of the legs on the stool – it falls over.” — @ power_lp
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About Leah Power
Our episode guest is Leah Power. Leah has been working with agency leaders and their executive teams for over 25 years – first agency-side at media and creative agencies in Canada and the U.S., and now at the Institute of Canadian Agencies, the not-for-profit trade association agencies across Canada.
Guest’s contact info and resources:
Additional Resources:
Additional Resources from Axia Public Relations:
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