Anna Gray is a life coach, nurse, community coach and connector extraordinaire. When we sat down to talk, she was right on the cusp of launching her new business and finally fulfilling her dream of working in a much deeper capacity with her clients.
In this episode, Anna and I explore how communities are wonderful platforms for building interest and visibility for your business, while allowing you to also create authentic, lasting connections with the people you serve.
Anna runs her own community teaching business owners how to build and nurture communities (how meta!) that are full of your ideal clients, referrers and collaborators. She gives us some great tips for building and participating in communities as a marketing strategy, and how to be successful on a free platform like Facebook without being shackled by the algorithm.
She also helps us understand how you can create ongoing engagement in your own community and why your members will continue to come back, time and again, if you show up authentically as yourself.
Finally, we discuss monetization and whether you should/how you should/when you should leverage and monetize your community to bring new revenue streams to your business.
If you are someone who is considering a community marketing strategy, this is the episode you want to tune in to and Anna’s your girl!
4:57 Why online relationships and community are so intertwined
6:02 Pivoting into a totally new business using what you’ve built already
7:39 Participating in communities as a form of marketing
14:43 Tips for building community as a marketing strategy
15:31 Why the Facebook algorithm doesn’t (or shouldn’t) matter
19:45 How to show up in your group to increase engagement
28:00 Easy ways to stay consistent with content creation
31:50 Why the size of your group doesn’t matter
33:09 The shift away from Facebook and what it will become
36:14 Why people stay connected to a community
43:50 The biggest indicator of success for your community
45:30 How to monetize your free community
51:20 How to get new members into your group
55:14 The difference between what we hear and what’s real
Find Anna at…
Website: https://www.annabgray.com
Instagram: https://www.instagram.com/anna.b.gray/
Visit Stephanie at https://stephaniehayes.biz/
