Tara Reid is a multi-passionate entrepreneur and introvert who helps other introverted business owners develop sales and marketing strategies that work best for their more reserved styles.
In this episode, Tara shares her long business journey from starting and selling a jewelry business to becoming an online service provider. Tara’s business has grown quite a bit since her beginnings in 2007 to what she does today - offering programs to help creative entrepreneurs build a freedom-centered business and a membership where she coaches introverted entrepreneurs on how to market their businesses.
Tara describes the realization that she could market her business without burning out as an introvert, how she began to attract and help other introverts with the same struggles, and the marketing techniques that worked well for her as an introvert.
Tara reveals how she decided to start her membership, The Introvertpreneur Club, the different ways she supports her members, and why mindset issues and imposter syndrome are particularly challenging for introverts.
Tara goes on to share how she uses attraction marketing to get clients, her focus on the value ladder to create her content and offers, and the big realization she had in her early business as a virtual assistant after suffering burnout from growing too fast.
Finally, Tara talks about how she experiments with new things in her business, why she's stepped away from Instagram, the most important advice she has for other people who are building a business, and the one difference she sees between what we hear out in the business world and what is really happening.
Skip to Topic:
6:19 - The mindset shift that helped Tara leverage her strengths as an introvert
7:44 - How Tara made the online business world work for her as an introvert
9:40 - How Tara uses her energy and how she’s feeling to guide her
16:50 - Two key elements that help introverts feel empowered as business owners
19:21 - The mindset obstacles Tara had to overcome as an introverted business owner
21:01 - The marketing tactics Tara found that worked best for her in getting clients as an introvert
21:59 - Tara’s approach to developing content that attracts clients
23:22 - Mistakes Tara made in her early journey as a virtual assistant
25:41 - How Tara learned to embrace being multi-passionate and have fun in her business
31:26 - Tara’s advice to entrepreneurs about creating offers
37:11 - The biggest piece of advice Tara has based on what she’s learned on her business journey
Find Tara at:
Website: https://thetarareid.com/
Instagram: https://www.instagram.com/introvertcoach/
Tara’s Free Resources: https://thetarareid.com/free-resources
Visit Stephanie at: https://stephaniehayes.biz/
