I operate in 9 different niches. Guess how many successful email newsletters I run? 2. Yup, only two of my sites are worth the cost and time of running an email newsletter. The sad truth is that not all niches or blogs warrant an email newsletter. This podcast sets out good and bad niches for email marketing. I also discuss the financial metrics to consider and argue against some of the commonly bandied-about financial metrics that you need to hit with your newsletter.
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