In today’s episode we will cover the mechanics of how conversion values get incremented in SKAdNetwork. This was one of the open questions from my session at the App Promotion Summit on How to implement SKAdNetwork in a Post-IDFA World. We couldn't dive into this in detail in the main session - so I promised to cover this in a podcast episode - here it is!
(Note: this is a 101 episode as it delves into some fundamental concepts that folks at the session asked for clarity on - so if you’re conversant with these fundamentals, please feel free to skip this.)
KEY HIGHLIGHTS
📊 Understanding conversion values with SKAdNetwork
➕ How values are incremented 64 times
🚶♀️ Correlation the user journey to the conversion value
#️⃣ Binary vs decimal number systems
🧮 The math behind conversion
Check out the show notes here: https://mobileuseracquisitionshow.com/episode/skadnetwork-101-understanding-the-mechanics-of-the-updateconversionvalue-method/
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