In this week’s podcast, I’ve invited the wonderful Leah Crisell and we’re going to talk about branding for beginners.
When you’re growing your business with zero capital to invest in branding and you have to DIY it until the business turns a profit, then this episode will be particularly helpful for you.
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Leah is a personal branding mentor, strategist and designer and host of the podcast 'The Leah Crisell Show.' A Creative Director turned entrepreneur, Leah left the agency world behind her, to follow her passion, helping ambitious women transform their brands and their business.
Listen to this episode to learn:
- What branding really is.
- Top 5 things that every business owner can do to create a brand that they are proud of.
- Get clear on your uniqueness / unique point of difference.
- Think about who your audience is.
- Align your brand vibe. Choose a colour palette that feels right for you.
- Be consistent in communicating your brand vibe.
- Build your community and connect with your audience using your branding.
Leah talks about key foundations you should have in your business regardless of your niche and shares that you don’t need to have a tonne of cash to invest in your branding when you’re starting your business and as you build your brand.
She unpacks a lot of practical tips on this episode, so make sure to grab a pen and a paper as you listen to this one!
Until next week, stay happy in your hustle.
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