What is happening to your data?! In this episode of OOH Insider, we take a deep dive with expert Neil Sweeney, Founder and CEO of Reklaim, on the impact of data privacy and the future of data as we know it in marketing today.
The Reklaim platform is a platform that pays consumers for their data, creating a brand-safe choice for advertisers to responsibly use data for targeting. Enriched by opted-in purchase data, Killi is redefining the way consumers and brands interact.
Takeaways
- Driving culture and innovation is essential to building a successful business, however, this can be a huge challenge within a remote setting. Try blocking off time in the calendar for a “water cooler chat” to spark team bonding and conversation.
- “Apple’s ATT Tracking says, ‘90+% of consumers don’t want to be tracked.’ The whole location market is basically based on this notion of quietly or silently collecting location signals unbeknownst to the consumers. You are basically arbitraging human data without the person knowing.” ~Neil Sweeney
- When the next becomes the now, move on to the next. If a business is always moving and innovating then they will be able to move with the market rather than the opposite.
- Killi creates a fair-trade data privacy conversation for brands to consider by allowing consumers to have access to their data profile, view and edit what is being collected, and be compensated for their data.
Links
Special thanks to OneScreen.so for making this show possible. Check out OneScreen.ai and learn How to Beat Facebook with Billboards at www.onescreen.ai
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