On this episode of OOH Insider, Adam Malone, Co-Founder & President of Screenverse, shares his knowledge of programmatic digital out-of-home.
Screenverse is a specialized provider of ad management and monetization for digital screen owners. They maximize revenue through direct, programmatic, and systematic direct sales channels.
Takeaways
- Media owners should utilize direct sales through the existing channels and programmatic tools to sell their inventory.
- Make your inventory available during the open exchange and then read the data to see who is putting a bid. Use programmatic tactics to communicate and strategize with companies while they are still at the top of the funnel.
- OOH impressions can be difficult to calculate because there is no set way to measure them. The industry needs to work on pinpointing data for targeting, addressability, and contextual relevancy.
- In order to grow as an industry, we need to be more honest and establish goodwill with advertisers, especially during the current buying climate.
Links
Special thanks to OneScreen.so for making this show possible. Check out OneScreen.ai and learn How to Beat Facebook with Billboards at www.onescreen.ai
Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com
