On this episode of OOH Insider, Robert Landau, Photographer and Author of Rock ’n’ Roll Billboards of the Sunset Strip, and Peter Spirer, Director and Producer at Rugged Entertainment, chat about their upcoming film Sign O’ The Times.
Based on Robert’s book, Rock ’n’ Roll Billboards of the Sunset Strip, this film spotlights a piece of Americana and its involvement in the OOH community.
Takeaways
- Billboards represent a fleeting moment in time. No matter how or where a billboard is seen, that experience will only ever exist in that moment.
- Presently, within the Out-of-Home industry much of the conversation centers around data and targeting. It is becoming more of a performance marketing channel rather than an art form.
- Sign O’ The Times emphasizes the opportunity for brands, entertainers or artists to connect with an audience in a way that is larger than life and on a medium that can make an impact like no other.
- Billboards are a conversation starter. They impact audiences to take action or evoke emotional responses in the interest of spreading their message.
- Less is more. Some of the most powerful messages are spoken through imagery alone.
Links
LinkedIn:
Rock ’n’ Roll Billboards of the Sunset Strip Book:
Sign O’ The Times Tailer:
Company:
Special thanks to OneScreen.so for making this show possible. Check out OneScreen.ai and learn How to Beat Facebook with Billboards at www.onescreen.ai
Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com
