Shane Hutton, CEO at Tasty Ad, chats about his company and best practices for billboard advertising.
Tasty Ad is a sales and design tool for out-of-home advertising. They provide billboard design software, ad design, news, tips, and freebies.
Takeaways
- “If you are trying to sell somebody and you are not showing them an ad then you are selling them a ghost. They don’t know what they are buying.” ~Shane Hutton
- Each second, visual, and word counts when you are creating an ad. Keep it simple and easily comprehensible at a glance. Own that one idea.
- Make advertisements easily digestible by simplifying a bold idea into something that is visually compelling and evokes an emotional response.
- Mini digital billboards are a captivating way to display spec ads to an existing or prospective client.
Links
Special thanks to OneScreen.so for making this show possible. Check out OneScreen.ai and learn How to Beat Facebook with Billboards at www.onescreen.ai
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