In this episode of OOH Insider, John James, Founder of SignBird, discusses how to bridge the gap between content quality and design to strategically get advertisers excited for out-of-home.
SignBird is an out-of-home service company. They partner with companies to enhance the quality of their out-of-home content through photography, videography, aerial drone technology, and web design.
Takeaways
- SignBird values providing a quality product above all else. There is a strategic purpose behind every photograph, video, and drone shot.
- The more we can facilitate brands doing great out-of-home campaigns the more brands win and great experiences are created.
- Drone footage is a powerful tool for billboard owners and sellers. It provides a visual experience of the landscape for advertisers to see what they are buying into.
- A billboard video proposal is a 60-second display of the billboard’s key details. This is an evergreen tool that is time-efficient and allows advertisers to view or refer back to it multiple times.
Links
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