Part 2 of our Octopus Interactive double-header! Ryan Bricklemyer, Vice President of Ad Operations & Product at Octopus Interactive, discusses how to drive memorable brand awareness with their ride-share advertising network.
Octopus Interactive is the world’s largest ride-share advertising network. They provide ride-share drivers with HD screens to engage riders through live games, ride information, and interactive games.
Takeaways
- Octopus Interactive reaches users in a captive setting while delivering highly relevant advertisements. This provides a fun and unique brand experience.
- Ultimately, an advertiser cares about if the bottom line is increased. In the out-of-home space, the measurement of sales is sometimes more challenging because you could lose some of the fidelity of specific measurement indicators.
- “This device is a toolbox and I can pull out whatever we need to drive what the advertiser is looking for. We drive memorable brand awareness.” ~Ryan
- Look at making omnichannel buying decisions to have a wide range of visibility for your audience.
Links
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