Description

We are joined this week by Yanick Déry! Yanick is an artist-photographer of #IAMOOH. He hops on with us to discuss his intention behind the #IAMOOH campaign.

The #IAMOOH campaign is duel purposed as a billboard advertisement and an art exhibition. The goal is to give local businesses greater visibility through Modern Art Installations with a Human, Objective Eye.

Takeaways 

• Infusing art and advertisement into a billboard creates a canvas for online expression.
• Purchasing a singular billboard is not going to make a large impact on your target audience. The more exposure, the more the impressions.
• Out-of-home has the power to tell an immersive story where you, the consumer, are the main character.
• When creating a billboard campaign, it is important to take in consideration the aesthetic just as much as selling the brand.

Links

• Personal website: https://www.yanickdery.com/about
• Twitter: https://twitter.com/yanickdery?lang=en
• Instagram: https://www.instagram.com/yanick_dery/?hl=en
• #IAMOOH: https://www.iamooh.com

Special thanks to OneScreen.so for making this show possible. Check out OneScreen.ai and learn How to Beat Facebook with Billboards at www.onescreen.ai

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