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Join Lara on Coffee N° 5 as she sits down and has coffee with Daniel Patrick Giles, the visionary CEO of Perfumehead. Discover how the pandemic influenced his scent journey, the science behind fragrance creation, and the importance of understanding your target audience. Learn about the link between memories, emotions, visuals, and branding, and debunk common myths in the fragrance industry. Tune in to hear a fascinating conversation about the power of scent and the passion behind Perfumehead's unique fragrances.

We'll talk about:

• How blankness can inspire.
• The role of COVID-19 in Daniel’s scent journey.
• Why scent is an identifier. 
• How to create fragrances that’s attractive to your target audience.
• The link and difference between memories, emotions, visuals, branding and you. 
• Vetting fragrance houses.
• How the final scent formula is designed. 
• Debunking myths that industry novices have. 

For more information, visit Daniel Patrick Giles' Linkedin.

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