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Copywriter Carmine Montalto joins Lara Schmoisman on Coffee N° 5 to talk about the power of words, the importance of brand voice, and why good writing is non-negotiable across every touchpoint, from packaging to email. If your copy isn’t converting, this episode’s your wake-up call.

We'll talk about:

• Why your consumer, not your brand, is the main character
• The difference between nice copy and copy that sells
• What agencies get wrong about brand voice (and how to fix it)
• From emails to packaging: how to write with consistency
• Why every content piece needs a clear intention
• Using AI like a pro
• The underrated power of direct response copy

For more information, visit Carmine Montalto's LinkedIn.

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