On today’s Aim to Win podcast, we have Michael Ventura, founder and CEO of SubRosa as a guest. SubRosa is a strategy and design company that helps businesses solve problems using applied empathy as a tool. It was largely focused on digital work until 2008 when they implemented an approach to work on strategic and experiential assignments as well to make sure that what the brand said online was also true in the real world. Ventura shares with us some important lessons about success, like what being successful really is, or the fact that what is considered a failure by some can actually be a triumph.
