Series Two
This reposted episode of #TheNewAbnormal podcast features John Dunleavy, Global Chief Client Officer, Ogilvy Group & IBM Global Client Leader, WPP.
He's spent over a decade leading agencies and working with some of the most iconic tech brands in the world. (He's the ex-Global President of m:united//McCann, before which he was Exec-VP/MD of Saatchi & Saatchi NYC, and MD of G2 Worldwide.) John describes agency leadership today and how agencies can & must provide great service for their clients in these 'difficult times'.
Looking to the future, he talks of a belief that agency models must evolve, via building bespoke teams that are as unique as their client's brands; by bundling capabilities, data and technology into everything they do, helping them reinvent, transform and above , remain relevant in a category that shifts daily.
In our 'Brave New World' these issues are ever more important, so John clarifies exactly what these concepts actually mean, and how they can be actioned...
