In this episode of Contractor Radio, we talk Storytelling! We are joined by Rosalynn Verges, ContractorCoachPRO's very own HR Coach and Marketing Champion! Jim and Roz discuss how storytelling can be a powerful tool for your business both internally and externally, how to effectively tell stories and why you should be doing so, and the mindset of becoming a guide rather than a hero.
2:05 - 2 Minute Drill - Making Heroes & The Power of Storytelling
5:45 - Introduction to Rosalynn Verges
11:43 - What is Your Greatest Achievement?
13:15 - What is Storytelling and Why is it Important for a Business?
17:15 - Your Role as a Guide and Not The Hero
22:00 - Example of Storytelling for a Contracting Business
28:00 - Reward vs Risk Outcome
30:40 - Internal Storytelling for Your Company
38:15 - What is the Best Advice You Have Received from a Mentor?
40:10 - What Do You Want Your Legacy to Be?
43:38 - Recommended Reading: Building a StoryBrand by Donald Miller - Amazon Link: https://www.amazon.com/Building-StoryBrand-Clarify-Message-Customers-ebook/dp/B06XFJ2JGR
A huge shoutout to this year's sponsors that you know you can trust! Thanks for making Contractor Radio possible!
Signpost - helping home service businesses attract, connect with, and grow their customer base! https://www.signpost.com/
Balanced Claims - solve claims administration problems for contractors who want to grow in the insurance restoration industry! https://balanceclaims.com/
Atlas Roofing - the shingle manufacturer that innovates, supports, and enables contractors to gain a competitive advantage in their market. https://www.atlasroofing.com/
Kill Your Competition - a distinctively different web design and marketing company. No hidden fees, more qualified leads. Learn more at https://killyourcompetition.today/
GetTheReferral - the industry-leading referral app to proactively get better leads more often! https://www.getthereferral.com/
ContractorCoachPRO - the executive level coaching team that helps contractors get control of their business so they can grow their business to achieve personal and financial freedom. Take our free contractor assessment today and get a free coaching call! https://s.surveyanyplace.com/ccpassessment
Hail Trace - the industry-leading storm data provider that helps contractors get more customers! https://hailtrace.com/
SumoQuote - contractor quotes that and crush the competition. The fastest way to build custom quotes that impress clients and win more work! https://www.sumoquote.com/
Beacon - From the first quote to the final invoice, we are dedicated to the success of contractors. We maintain a massive network of 500+ locations in the U.S. & Canada and a suite of digital resources like automated order workflows, live pricing, material ordering, and mobile delivery tracking. https://www.
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