Jim Johnson, the head coach and founder of Contractor Coach Pro sat down for a focused discussion with Matt DiBara on recruiting and hiring. Matt  is the CEO of the Contractor Consultants and DiBara masonry. He is a fourth generation masonry company in Burbank, California, and founder of Undercover Contractor. Jim and Matt talk about  one of the biggest things contractors struggle with: finding great talent  that do not just look at contracting  as a job, but as a viable career path. They discuss family legacy and  how marketing is inherently tied to good recruiting and hiring, Plus Jim cannot wait to find out which celebrities Matt has worked with in California. Buckle up and get ready for another episode of Contractor Radio! 
Visit Matt's website if you have any questions: https://www.thecontractorconsultants.com/
Finding Great Talent
Jim introduces the topic and guest, Matt DiBara with Contractor Consulting and Dibara Masonry for this week's show. On recruiting skilled labor in today's landscape.
 
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The Contractor Consultants’ origin Story
Matt shares that his multigenerational  family business was born from his ancestors' love for the art and craftsmanship of building and slowly the family built up a company founded on old world values.  
Two Types of Contractors
Jim and Matt discuss the two types of contractor and how recruiting is at the back of most contractors' minds until it is too late. 
Matt's Journey into business ownership. 
Matt dives into the similarities and differences between his fathers business mentality and his own efforts to find focus and scale his family's business. 
Optimize before you Maximize 
Matt and Jim discuss optimizing your business to onboard new talent and that hiring should be the last step in a long list of processes that have to be in place for a successful recruiting campaign. 
The Role of Marketing in Recruiting 
Jim and Matt dive into how marketing  and recruiting go hand in hand to achieve success when onboarding new employees. 
Is there a Labor Shortage?  
Jim and Matt ponder if there is a labor shortage due to Gen Z and Millennials’ mentality toward home service and contracting industries and strategies to get younger talent working in the trades. 
What is Undercover Contractor? 
Matt reveals the origin story behind Undercover Contractor, what it is, and how it came to fruition. 
Raising the Bar in the Home Service Industry
Jim and Matt talk about the public's perception of contractors and how in the past few years the bar continues to rise for contractors in all facets of the industry from sales, marketing, hiring, and production. 
The Contractor Hiring Course
Matt  shares some wild stories of things he has seen contractors do on the job,
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