As long as we're online today, there is a high probability we would have encountered ads that cater to our needs and behaviours - and more often than not, with degrees of accuracy that would make us scratch our heads and wonder;
"How on earth does my computer/smartphone know me so damn well?!"
Welcome to the world of programmatic advertising. With great leaps in AI, advertisers have been able to send out highly targeted ads for products and services you are likely to be interested in without even you asking for them!
On one hand it sounds almost magical and looks like real progress. On the other, it does seem like our privacy and autonomy to choose are no longer in our hands.
On to discuss this much talked about topic is Niraj Nagpal, a specialist in this field and more tellingly, ExchangeWire Ad tech personality of the year for 2019.
With his dry humour and astute insights, he unravels the business, technology and purpose behind this exciting but somewhat controversial industry.
Guest: Niraj Nagpal (https://www.linkedin.com/in/nirajnagpal/)
(https://www.iponweb.com/)
Host: Takatoshi Shibayama (https://www.blockshinesg.com/future-d...)
Creative Producer: Kash Singh (https://www.linkedin.com/in/kash-sing...)
Sound: Dylan Tan (https://www.willdylan.com)
Music: ShowNing (https://www.showningdj.com)
