The global pandemic has changed the way we live our lives, leaving us locked up at home in the hopes of saving the lives of our fellow humans.
But the crisis has also had a big impact on the way we conduct business; across the globe shops, bars, restaurants and more have had to shut their physical locations, which, in many cases, leaves them unable to serve their customers.
It's unclear what these closures will mean in the long-term, but it's certain that at least some businesses will have to close permanently due to a lack of revenue... unless they find an answer to this problem.
The answer? Digital transformation.
The only way that fully-offline retail businesses will survive this crisis is by getting online to reach their customers in a new way.
This podcast will cover how digital transformation tactics can save your business in times of global panic, ensuring you have the cash-flow to reopen your doors when the time comes.
So, what are these digital transformation tactics? Well, first off, you must think about the basics:
- Online SEO
- Website usability & functionality
- Product cataloguing in an e-store
- Payment methods
Once that's all set up, you can get down to the real juicy part: e-commerce personalization!
Using a combination of personalization and segmentation tactics, both on your website and across the web, to ensure your customers receive the most personalized experience possible.
Examples including:
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Thanks for listening!
