In this podcast, you're going to learn:
Long gone are the days where brands and marketers would have to guess the needs of consumers. Big data and market segmentation have changed that. Now we are able to gather consumer data in huge volumes and analyze it to build bespoke, valuable, engaging content, that sees brands connect with consumers on a more personal level.
As the name states, behavioral segmentation entails dividing and grouping consumers based on their behavior. Behavior counts for both online and offline actions but, in this podcast, we focus on digital behavior.
Behavioral segmentation, in the digital world, means segmenting users based on their online actions, i.e. behavior on a website or app. This normally includes things like the amount of time they spend on your website, whether they’re new or returning users, how frequently they interact with your brand, which items are looked at or added to their basket or playlist, and this list goes on.
Behavioral segmentation does what it says on the tin, and it's an essential tool for marketers in all fields.
Discover our range of other resources to help improve your marketing strategy including guides, infographics, blogs and videos over at https://www.hurree.co/resources.
Enjoy!
