Description

Retaining your customers is more important than ever, but how do you do it? 🤔 Read our brand new blog to discover 5 creative strategies that will turn your fair-weather shoppers into loyal, brand advocates 🛍️

Read: https://blog.hurree.co/blog/customer-retention-strategy

The right strategy for your business is totally dependant upon which industry you operate within, what type of product or services you offer, and which customer segments you serve. Only with the knowledge of all of your retention strategy options, and there are many options, will you be able to make the right decision for your business. 

In this podcast, we take a look at 5 of the most common types of customer retention strategies and consider which types of business may benefit from their use. 

So, what are these customer retention strategies?

1. Onboarding

Onboarding is the practice of welcoming your new users and teaching them what they can achieve with your platform, product, or service.

2. Loyalty programs 

Hubspot reports that 52% of loyal customers will be happy to join a loyalty program.

3. Gamification 

According to Growth Engineering, gamification is “taking something that is not a game and applying game mechanics to increase user engagement, happiness, and loyalty!”

4. Re-engage lapsed users

There are many channels that you can use to re-engage a lapsed user and draw them back to your platform, app, website, or physical store.

5. Customer feedback 

You can use a number of methods of customer feedback gathering to get to know your customers’ needs and wants, to find out how your brand experience weighs-up against your competitors, and what you could do better in the future.

If you enjoyed this podcast, then subscribe to our Spotify channel here to keep up to date with the latest episodes of The Marketing Slice. You can also access associated guides, blogs, infographics, and videos over on our website. 

Thanks for listening! 

#retention #marketingstrategy #digitalmarketing #onboarding #emailmarketing #gamification #pushnotifications #engagement #customerfeedback #customerexperience #marketsegmentation #marketingsuccess