When creating your marketing strategy, it’s important to consider which types of market targeting you’re going to use.
There are typically 4 different types of market targeting strategy:
1. Mass marketing (undifferentiated marketing)
2. Segmented marketing (differentiated marketing)
3. Concentrated marketing (niche marketing)
4. Micromarketing
Each market targeting strategy has its own features, functions benefits, and drawbacks. But what is market targeting? And why does it pay to differentiate?
This podcast goes through what mass marketing, segmented marketing, concentrated marketing, and micromarketing is, and the benefits and drawbacks of each. It also uses examples from top brands IKEA, Nike, Lush, and Groupon, to go exemplify each.
So, what are you waiting for? Give it a listen!
Discover our range of other resources to help improve your marketing strategy including guides, infographics, blogs, and videos over at https://www.hurree.co/resources.
Enjoy!
