Description

In this extensive episode, we want to share with you our Essential Guide to Marketing Strategy. 

Having a great strategy in place creates focus, and provides a starting point and a plan of action to achieving all your ambitious marketing goals and objectives.

A marketing strategy is made up of a number of components, so to make this episode easier to digest, we've divided it up into chapters. Each chapter contains an overview of the topic, along with a few essential nuggets of information to get you well on your way to creating a high-performing marketing strategy that drives sales. 

Here's how we've split it up:

1. The Definition & Importance of a Marketing Strategy
2. Target Audience
3. Audience Segmentation
4. SMART Marketing Objectives & Goals
5. PEST Analysis
6. SWOT Analysis
7. Competitor Analysis
8. Budget
9. Building Your Brand
10. The Marketing Mix
11. Marketing Channels (Digital & Traditional)
12. Marketing Automation
13. Customer Retention
14. Analyzing Marketing Strategy Performance
15. Conclusion

Feel free to check out our full range of resources to help improve your marketing strategy including guides, infographics, blogs and videos over on https://www.hurree.co/resources.