As a brand, having a great personality is a key element for building a relationship with your customers, as well as having an edge over your competitors.
Just like people, a brand without any personality is boring, and so won't appeal to many. Establishing the right personality from the offset and remaining consistent throughout all of your online and offline communication will enable you to attract and keep the right customers.
In this podcast, we discuss the brand personality framework coined by social psychologist, Jennifer Aaker. This framework groups brand personalities into five broad categories:
Each category is explained in-depth, along with 5 examples of companies today that have established great brand personalities.
If you want to learn more about how to build a brand that captures the attention of your audience and gives you life-long customers with our free guide: A Marketer's Guide to Building a Brand in 2020.
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