In this podcast episode, we’re going to be discussing the importance of identifying your target audience and outlining 5 steps you need to take to do this.
You can read the full blog post here: https://blog.hurree.co/blog/identify-target-audience
Finding the ideal target audience is the key to optimising your conversions, making the most of your marketing strategy and your budget.
What is a Target Audience?
The definition of a target audience is a group of consumers or organisations who are most likely to purchase your products or services.
It’s important to note that the term ‘target audience’ is often used interchangeably with another term, ‘target market’. There are, however, subtle differences between the two.
The target market for a product is the people most likely to use the product, whereas the target audience for a product is the people most likely to purchase that product.
The most common data points that are used to define the target audience of a company are:
Why identify a target audience?
The more you find out about your target audience, the stronger connection you can build with consumers.
Market segmentation allows you to tailor your messaging to each audience segment, personalising your customer’s experience even more.
Targeting your spending towards hyper-specific areas of the market increases your chances of conversion by efficiently spending your money where it matters most.
5 Top Tips to Identify your Ideal Target Audience
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