Data integration can be a confusing topic, particularly if you’re not a Data Solutions Architect or someone who has practised or studied the art of data integration.
So if you’re a marketer (like me), a business person, or just someone who wants to get an overview of the topic, then you’ve come to the right place. In this podcast, I aim to explain data integration in marketing in a way that is clear, understandable and non-technical (as much as is possible!).
Data integration, put simply, is the process of consolidating data from various sources into a single data set - offering a unified view of the data and efficiently managing it, making it accessible for those who wish to utilise it.
Typically, data integration will include a network of data sources, a master server that pulls data from these sources, and then a business, for example, accessing the now unified data on a master server for a particular purpose or function.
But what does it mean for marketers?
We live in a predominantly customer-centric world, so gaining a comprehensive view of your audience is essential for effective targeting.
This podcast covers data integration in markeing, data silos, and 3 key benefits of usilising data integration for marketers.
So, what are you waiting for? Have a listen right now!
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Thanks for listening!
