Welcome to the marketing slice by Hurree, the show where the team at Hurree give you marketing insights, hints, and tips that will help you improve your results right now. I’m Dominique Daly, and in today’s podcast, we’ll be talking 3 Awesome Onboarding Push Notifications To Welcome New Users.
What is Onboarding?
Customer onboarding consists of a series of methods and elements that are used to assist a new user in becoming familiar with a digital platform or product.
Welcome emails enjoy an insane 50% open rate, so it makes sense that push notification welcome messages follow suit.
You should endeavour to send every new user a welcome message in the first 24 hours after they have downloaded your app. After all, 74.4% of customers expect some form of welcome.
There are many different motivations for sending your users welcoming push notifications. In this podcast, we take a look at how some big-name apps use onboarding push messages and how you can incorporate their approach into your push notification strategy.
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If you’re struggling to become an omnichannel brand, why not book a demo of Hurree’s data unification and segmentation platform here or email any of your questions to me at dominique@hurree.co. It’s time to get your tools talking and we can help you do it!
