In this episode of the Marketing Slice by Hurree, Content Marketing Executive Dominique will be discussing push notifications and how to keep your customers happy and engaged when using this tactic.
What is a Push Notification?
A push notification is a message sent by app marketers to deliver offers or call-to-actions (CTAs) to users who have opted-in to the service. This can happen in-app or while using a device. Finding their home on the lock screen, push notifications prompt users to take action with the goal of building user-brand-relationships whilst increasing engagement.
Push notifications can be the key to skyrocketing your app engagement by a whopping 88%.
But Localytics report that 52% of app users find push notifications to be an annoying distraction.
From sending too many messages to sending irrelevant messages, it’s easy to become a push notification pest. So, to help you avoid this fate, we've outlined 5 ways you can ditch pestering your audience and instead delight them with every notification.
Read the full blog post here.
If you liked this podcast then you can subscribe for free via any podcast app or on Spotify. Feel free to share with a friend if you feel they might enjoy it! And don’t forget, you can find other resources like guides, videos, blogs and infographics over on our website atwww.hurree.co.
If you’re struggling to become an omnichannel brand, why not book a demo of Hurree’s data unification and segmentation platform here or email any of your questions to me at dominique@hurree.co. It’s time to get your tools talking and we can help you do it!
Thanks for listening!
