In this episode, we discuss what it means to have a marketing strategy that is truly omnichannel, as well as suggest our 7 best practices for getting started.
Providing that omnichannel experience is something that most marketers are striving towards in 2021. And with so many different marketing channels out there, the majority of brands are already utilising multiple channels to communicate with their customers and prospects.
However, simply making use of multiple channels does not automatically equate to an omnichannel experience.
An omnichannel marketing strategy is so much more than that. It's about providing your customers with a completely seamless experience from the very first touchpoint to the last. This means that, regardless of the channel your customer is using, each interaction should feel like a continuation of the previous one, with every channel working together to create a unified and consistent brand message.
You can read this episode in full, along with helpful graphics and other great resources over on our website.
If you’re struggling to manage all your data and become an omnichannel brand, why not book a demo of Hurree’s data unification and segmentation platform here or email any of your questions to me at emma@hurree.co. It’s time to get your tools talking and we can help you do it!
