In this podcast, we explain the 12 KPIs you should include in your sales analytics dashboard.
Within most companies, the sales department are one of the most data-driven team there is. Every activity undertaken is measurable and, for this department, numbers really count.
The aim of utilising sales analytics is to gain a clear overview of your customers and your output. Attaining deeper insights into your data means you can set more strategic goals, improve your performance, make practical, data-driven decisions, and inform short or long-term business strategies.
A sales dashboard is a visual representation of your sales data. It provides an ocular overview of your KPIs so that your team can get an at-a-glance understanding and make data-driven decisions based on these visual insights.
Here are the 12 key performance indicators that you should include to get the most from your sales analytics dashboards:
1. Sales growth
2. Sales targets
3. Opportunities
4. Sales to date
5. Product performance
6. Lead conversion rate
7. Sales per rep
8. Sales by region
9. Sell-through rate
10. Pipeline velocity
11. Quote-to-close
12. Average purchase value
Listen to this episode of The Marketing Slice to dive a little deeper into each of these 12 KPIs and why they are useful to include in your sales analytics dashboards.
If you would rather read about this topic, check out the original blog right here.
