The continuous growth in technology has played a huge part in the rise of the online betting industry. Marketers have access to heaps of data regarding their customers, and with this, comes great opportunity.
But how exactly can marketer's in this competitive industry utilize this information to their advantage?
In this podcast, we dive straight into discussing behavioral segmentation, and how it can be cleverly used to skyrocket your campaign results.
For further information about segmentation in the betting industry, then please click below to download our guide:
The Betting Industry Guide to Better Online Market Segmentation
If you'd prefer to read this podcast, then you can do so by clicking here.
Discover our range of other resources to help improve your marketing strategy including guides, infographics, blogs and videos over at https://www.hurree.co/resources.
Enjoy!
