Brand awareness. It's an important marketing OKR - 77% of B2B marketers say brand awareness is crucial for growth - but historically, it has been tricky to measure and even trickier to justify ROI. Why?
Brand awareness is not a metric that exists in a simple format. To measure and report on it, you need to look at a number of different metrics and KPIs for context. But what exactly are those metrics? That's the question we try to answer in our latest podcast.
Listen to the episode to find out:
If you'd like to read along, you can check out our blog here.
And don't forget, you can access ebooks, downloads, templates and more on our website.
