The B2B landscape is changing rapidly; old tactics are dying-out as marketers and sales professionals scramble to keep up. Gone are the days of endless, face-to-face meetings between prospective clients and sales representatives. Now to get ahead, digital marketing tactics are essential, with 73% of B2B sales transactions now involving millennial decision-makers!
So, how are old-school B2B marketers meant to adapt? With the help of Market Segmentation. Studies show that 50% of B2B marketers already use firmographic data to segment their email lists. But it's time to take things a whole lot further.
In this podcast, you will learn what market segmentation in B2B markets looks like, and 5 benefits of great B2B market segmentation.
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