What would Katie's advice be for those looking to bring more human and cultural understanding into their work? Hear her 'hacks', including:
We then delve into how human-centred thinking featured heavily in forming two amazing initiatives that Katie's been pivotal in:
Nike Membership: the balance between celebrating the community and recognizing the individual, the power of an organization looking through the lens of the 'profile' and thinking life-cycle over path-to-purchase
Nike Maternity (M): how it was born, the core insight around pregnancy being the hardest physical test a body can endure and the beautiful 'hack' that is putting Mom at the heart of the business
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